AJIO
AJIO Vendor Specialists

Grow Your Brand on AJIO
Reliance's Fashion-Forward Marketplace

AJIO is Reliance Retail's premium fashion marketplace known for curated styles and India-first brands. With 35M+ app downloads and a fashion-forward buyer base, it's a powerful channel for apparel, footwear and accessories brands.

Vendor RegistrationFashion CatalogueAJIO Brand StoreSale OptimisationImage ComplianceAnalytics
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🇮🇳 AJIO at a glance
35M+
App downloads
Fashion-conscious buyers
Reliance
Backed by Reliance Retail
Massive distribution power
Curated
Brand marketplace
Premium brand positioning
High AOV
Fashion-first AOV
Quality-seeking audience
Free AJIO Account Audit
We review your listings, ads and account health - and show you exactly where you're losing revenue.

Everything we do on AJIO

Full-service AJIO management

From account setup to scaling - every service you need to grow on AJIO, handled by specialists.

🏪
Vendor Registration & Onboarding
AJIO's vendor onboarding requires brand verification, merchandise quality approval and range selection. We guide you through every step to get approved and live.
  • AJIO vendor application prep
  • Brand credentials & trademark verification
  • Merchandise quality assessment prep
  • Range selection strategy
  • Vendor panel setup & orientation
  • Compliance & policy onboarding
👗
Fashion Catalogue Management
AJIO buyers are style-conscious and expect high-quality product presentation. We build your complete catalogue with AJIO-compliant imagery, correct style codes and SEO titles.
  • Style code setup & mapping
  • Size & colour variant creation
  • AJIO image spec compliance
  • Style description & fabric content
  • Category & occasion tagging
  • Catalogue health monitoring
🛍
AJIO Brand Store
Your dedicated AJIO brand store builds brand equity and drives loyalty purchases. We design your store pages, manage hero banners and keep it updated with new arrivals.
  • Brand store design & launch
  • Hero banner creation
  • Collection page management
  • New arrival featuring
  • Sale event store updates
  • Brand story & about section
📸
Fashion Photography & Image Compliance
AJIO has strict image guidelines - on-model photography, specific backgrounds and multiple angles are required. We coordinate production and ensure zero image rejections.
  • On-model photography coordination
  • AJIO image spec compliance
  • Multiple angle shots setup
  • Detail & texture shots
  • Post-production & retouching
  • Image rejection resolution
🏷
Sale Event Optimisation
AJIO runs major sale events including Big Bold Sale and End of Season Sale. We handle deal nominations, markdown approvals and ad investment to maximise your event revenue.
  • Big Bold Sale deal nominations
  • End of Season Sale prep
  • Markdown pricing approvals
  • Stock pre-positioning
  • Sale period ad scaling
  • Post-sale performance analysis
📊
Performance Analytics & Reporting
We track your AJIO performance weekly - sell-through rates, return rates, category rank and revenue trends - and take action on the insights to grow your account.
  • Weekly sell-through reporting
  • Return rate analysis per SKU
  • Category rank monitoring
  • Revenue trend dashboards
  • New vs repeat buyer analysis
  • Competitor brand benchmarking

Ready to grow on AJIO?

Get a free account audit - we'll identify your top 3 revenue opportunities in 30 minutes.

📞 Book a Call
Calculate your profit on AJIO - free
See exact fees, net margin and break-even price before you start selling.
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Our Process

How we go from zero to scaling

A proven 4-step approach we use for every new AJIO engagement.

Step 01
Vendor Approval
Prepare your brand documentation, merchandise samples and range selection to pass AJIO curated onboarding.
Step 02
Catalogue Launch
Build compliant fashion listings with on-model images, correct style codes and SEO descriptions.
Step 03
Brand Store & Events
Launch your AJIO brand store and prepare for major sale events with deal nominations and stock planning.
Step 04
Scale & Analyse
Monthly sell-through analysis, return rate optimisation and new collection launches to grow AJIO revenue.
15+
AJIO fashion brands managed
₹30L+
Fashion GMV on AJIO
35M+
AJIO app downloads
98%
Client retention rate

Client results

What our clients say

Real results from brands we manage on AJIO and beyond.

★★★★★

AJIO's vendor application is strict and we had no idea what to prepare. EcomLinx handled everything - brand deck, merchandise quality review, documentation - and got us approved in 4 weeks. Our AJIO store is now our third-highest revenue channel.

N
Nisha Verma
Founder, NishaWear
AJIO · Women's Western
★★★★★

The Big Bold Sale prep EcomLinx did for us was flawless - deal nominations in on time, stock pre-positioned, ads scaled at the right moment. We did ₹9L in a single 48-hour sale event. That's nearly our monthly average.

S
Sameer Jain
Head of Brand, StepOut
AJIO · Footwear
★★★★★

AJIO's image rejection rate was killing us - 40% of our uploads were failing. EcomLinx coordinated a proper studio shoot to AJIO spec and we had zero rejections on 200 new SKUs. Catalogue went live in one pass.

T
Tanvi Shah
D2C Director, EthnicoWear
AJIO · Ethnic Fashion

AJIO Management Pricing

Transparent pricing

No hidden fees, no long lock-in. Pick the tier that fits your current scale.

Starter
For new sellers getting established
₹9,999
per month
  • Account health monitoring
  • Up to 50 product listings
  • Basic listing SEO
  • Monthly performance report
  • Email support
Most Popular
Growth
For sellers ready to scale
₹18,999
per month
  • Everything in Starter
  • Up to 200 product listings
  • Advanced listing SEO & A+ Content
  • Ad campaign management (PPC)
  • Weekly performance calls
  • Dedicated account manager
Scale
For high-volume brands
Custom
tailored to your needs
  • Unlimited listings
  • Full PPC & ad budget management
  • Brand registry & reinstatement support
  • Priority support 7 days/week
  • Custom integrations & reporting
📞 Talk to us - Get a quote

FAQ

Common questions about
our AJIO services

AJIO Specialists

Ready to grow your AJIO sales?

Our specialist team manages your AJIO account end-to-end - from listings and advertising to account health and scaling. Book a free audit today.

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