Digital Marketing
That Drives Ecommerce Revenue

Immediate revenue from PPC, Google, Meta and TikTok ads - measured by ROAS and CPA.

Long-term traffic from SEO and social media - lower cost per acquisition over time.

Email and WhatsApp - audiences you own, with no algorithm or platform dependency.

Email automation, social community and retargeting keep customers buying again.

We audit your current marketing, traffic and conversion data - and build a channel-prioritised 90-day plan.

Pixel, GA4, UTMs, conversion events and attribution configured before any spend goes live.

Campaigns launched with a structured test budget - creatives, audiences and bids A/B tested in weeks 1–4.

Winning combinations scaled. Monthly reviews refine channel mix, budgets and creative strategy.

For most ecommerce brands, start with the channel closest to your customer's purchase intent. Marketplace sellers should start with PPC Advertising (Amazon/Flipkart Sponsored) - it's in-session advertising targeting buyers already searching to buy. Brands with their own store should add Google Shopping and then Meta retargeting. Email automation (specifically abandoned cart) should be set up as early as possible - it has the highest ROI of any channel and requires minimal ongoing effort once configured.

Paid ads first - they generate immediate revenue to fund operations while SEO builds in the background. Paid ads also generate keyword and product conversion data that informs your SEO priority. Once paid channels are profitable and generating consistent revenue, invest in SEO for long-term margin improvement. The two are complementary: paid ads for immediate revenue, SEO for compounding organic traffic over 12–18 months.

ROAS benchmarks vary by channel and category. Amazon PPC: 3–8x (lower ACoS = higher ROAS). Google Shopping: 4–8x for established brands. Meta Ads (cold prospecting): 2–4x; Meta retargeting: 5–10x. TikTok Ads: 2–5x (lower CPMs offset lower intent). The right ROAS target depends on your margin - a 50% margin product needs different ROAS than a 20% margin product. We set ROAS floors based on your actual margin before launching.

Yes - we manage digital marketing across India, USA and UK simultaneously. This means different platform priorities (Amazon PPC in India vs Google Shopping in the UK), different creative requirements (localised copy and imagery), different budgets (INR vs USD vs GBP), and different audiences (Meta audience targeting parameters differ significantly by region). We have experience running multi-region digital marketing for Indian brands scaling internationally.

We track channel-specific metrics (ROAS, ACoS, CPA, CTR) and connect them to actual revenue in your Shopify/WooCommerce store via UTM parameters and GA4. For marketplace ads, we reconcile reported ROAS with actual order data from the marketplace seller portal. Monthly reports compare channel performance so you can see exactly which channels are profitable and by how much - not just clicks and impressions.

Yes - we work in three models: (1) Fully managed - we handle all digital marketing independently and report monthly. (2) Hybrid - we manage specific channels (e.g. Google and Meta) while you manage others (e.g. social media content). (3) Consultancy - we audit, set strategy and train your team to execute. We're flexible and will work around your existing team structure.